Ambiguity is the Answer
Timeless Strategies for Creative Change
In this digestible yet deeply researched book, Kyle Crawford weaves together a unique collection of histories to remind us of what it takes to truly bring about significant change in a world dominated by powerful interests: the use of ambiguity.
“Ambiguity is the Answer is rooted in the discovery and fundamental belief that, in circumstances where we’re outmatched, ambiguity can offer the protection and possibility we need to succeed anyways.
How and why we can use ambiguity to make the impact we desire is the focus of this book.”
Praise for Ambiguity is the Answer
“ Kyle Crawford takes the ambiguity out of ambiguity and gives us a clear idea how to win the business and personal challenges of life. A great read. ”
— Robert Coram, Author of Boyd: The Fighter Pilot Who Changed the Art of War
“Reading this book certainly helped shape the way I approach the design process in practice and teach it to students.”
— Raelynn O’Leary, Partner and Co-founder at Dezudio, and Special Faculty in the School of Design at Carnegie Mellon University